From the archive · Originally published September 9, 2014. This article reflects its original publication period and has not been substantively updated. Laws, procedures, and technology may have changed. Author and contact information are current.
I’m not an audiophile, but this video describes exactly why a good brand is valuable. Despite the fact that other products out there are better, many people aren’t audiophiles and don’t have the time to figure out which pair of headphones is better. So, they trust the brand