New Orleans is full of old companies and brand names that simply ain’t dere no more. Can someone besides the original company make the old brand come back? Sometimes, the answer is yes, other times, the answer is no. It’s…
Category: trademark
Louisiana State Trademark Registration
Louisiana law permits businesses to register trademarks with the Louisiana Secretary of State; and, in fact, many businesses do so, thinking that a Louisiana trademark registration provides them with substantive rights. Unfortunately, they are wrong. You see, a trademark is…
What is the difference between patents, copyrights, and trademarks?
What’s the difference between a patent, a copyright, and a trademark? Well, there’s the short answer and there’s the long answer. The Short answer is that trademarks protect brand names, copyrights protect artistic expression, and patents protect new ideas. For…
Why a Brand is Important
I’m not an audiophile, but this video describes exactly why a good brand is valuable. Despite the fact that other products out there are better, many people aren’t audiophiles and don’t have the time to figure out which pair of…
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